A new world of unique wines, places, and experiences

At Pontus Frithiof Wine Club, wine is more than a drink, it’s a story, a craft, and a journey. Each selection is personally chosen with the same passion, precision, and high standards that define Pontus’ culinary philosophy. From elegant Old World classics to exciting discoveries from emerging regions, every bottle is handpicked to inspire and impress.

Our curated collections bring these wines together and deliver them directly to your door, wherever you are in Sweden.

Welcome to Pontus Frithiof Wine Club.

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Explore the Collections

Sommelier's Choice →

Sommelier’s Choice is made for the curious wine lover: six distinctive wines, each with its own story, offering a journey through Europe’s great wine traditions. Perfect for dinners, tastings or as a gift.

In Focus →

Explore Chianti Classico at its highest level with this collection of Gran Selezione wines. Each cru reflects the character of its individual vineyard, together telling the story of one of Italy’s great wine regions.

Selected →

An introduction to one of the world's most respected wine regions, featuring six wines personally selected by Pontus Frithiof and Johan Magnusson, founder of Magnusson Fine Wine. The selection offers a thoughtful exploration of the region's character, heritage and exceptional wines.

More than just a wine club

We’ve created the kind of inspiring wine club we would want to be part of ourselves. A place to discover exceptional wines, meet the people behind them and gain access to bottles, experiences and stories you won’t find anywhere else.

We curate each case with a new perspective in mind, bringing together wines worth discovering and delivering them directly to your door, anywhere in Sweden.

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Stories, People, & Places

There is always more to a bottle than what is in the glass. Here, we go beyond the wine to explore the people who make it, the places that shape it and the stories behind each selection.

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